This is an example of a pull quote or call-out.
I am in the middle of moving Thrale.com from a traditional static HTML/CSS & PHP website to a database driven content management system using the fantastic Drupal.
One of several challenges I am tackling is how to transfer pull quotes (or call-outs) from the static site into Drupal. Inevitably a straight transfer didn't work.
This article explains how I cracked the problem and developed an approach to standardised markup.